I'll be brief. Episode 2 is really more of a warning to any future billionaires that want to run a mysterious company that provides custom, personality-infused people (dolls) to ridiculously wealthy clients.
The moral of the story is: Do your homework on the client. I mean really, really, really do your homework. He/she might turn out to be the type of person that likes to hunt human beings. Or at the very least, update your contract so that there's a hefty fee involved for personally murdering the product.
Also, note to self: It's probably a bad idea to do an image search for a show that you're only two episodes into even though it's already completed the first season. There's a phenomenally high chance that you will see something in those pictures that will spoil future episodes. (and I'm not just talking about wardrobe choices)